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oVertone

  • Client:
    oVertone
  • Type:
    Secondary Packaging
  • Deliverables:
    Packaging

Challenge

Launching in 2014, oVertone was founded by Maegan Scarlet and Liora Dundar—haircolor enthusiasts—who disrupted the haircolor industry by making a coloring conditioning product. For the first time, personal expression and head-turning hair colors could be achieved sans damage and cold showers.

To celebrate their launch on Amazon, Stone took the opportunity to create hardworking secondary packaging that felt like an extension of the potent vibrant coloring conditioner inside. Each box was treated as an invitation with hand painted brushstrokes to reflect the true personality of the bold and bright, dark or mysterious color inside. oVertone is making the world a more beautiful, colorful place one Amazon shipment at a time.