Cafe 13 was a kitch Golden, Colorado staple, serving up all-day Breakfast Burritos and Aussie Scrambles to everyone from retirees to young families to local students. It had been acquired by new management and they were in the market for an updated logo that positioned Cafe 13 as Golden’s living room.
CREATING GOLDEN'S LIVING ROOM
What does the town of Golden stand for? How do we successfully target everyone in the town? And how could Cafe 13 deliver on the lofty “living room” idea at an executional level?
Custom illustration that reflected a patchwork quilt of all the stories and characters that come together at Cafe 13
Stitching together the stories of Golden
We believed that the Cafe 13 project was more than just a logo update. It was a refresh that started with brand strategy and extended to marketing materials and the in-restaurant experience. New management agreed.
After aligning on deliverables we dove into understanding the perception of Golden, from the town’s timeless sense of western adventure to the laid-back friendliness of the locals. We also familiarized ourselves with Cafe 13’s clientele. Everyone was indeed from different walks of life but we uncovered what intertwined them all. It was the connections being made. The plans hatched over coffee. The stories swapped over a meal.