Ocean Spray Brand
2022
Client
Ocean Spray
Ocean Spray Brand
Situation & Strat
Ocean Spray® is a 100-year old iconic brand that doesn’t get the credit they deserve for being an innovative, farmer-owned co-op. We helped them carve out a stronger brand personality that matched the power of the cranberry — building a brand world and photo strategy to refresh everything from packaging to social campaigns.
work
- Creative Strategy
- Brand World
- Art Direction
Story
Getting knee deep in cran lore.
We put on waders, stood in a bog, met the growers and ate raw cranberries. We wanted that wild, fascinating world to come to life through bold photography, uncovering all of the grit and uncommon spirit of harvest time.
Story
No items found.
No items found.
No items found.
Results
