Date
2022
Client
Ultimate Ears
Ultimate Ears
Situation & Strat
Ultimate Ears got their start in the back of a tour van, making in-ear monitors for rock legends. They needed a creative strategy and a strong point of view for new product launches. We looked beyond the tech specs, focusing on the intersection of self-expression, innovation and creativity that connects UE to music lovers.
Work
Art Direction
Campaign Content
Concept
The Story
For the launch of UE DROPS, the first custom-shaped, truly wireless earbuds, we discovered 82% of consumers said they wanted fashion and luxury brands to assist in expressing their true self. The brand was targeting statement makers, confident in their style and always in the know. So we gave the photoshoot and production behind-the-scenes, VIP vibes to support the custom-made fit and luxury experience.
UE Fits Hot Pink Launch
When you’re taking on minimalist white earbuds everywhere, you need creative that pops. For the launch of UE FITS Hot Pink, we captured the confidence to stand out in a crowd.
