Ultimate Ears got their start in the back of a tour van, making in-ear monitors for rock legends. They needed a creative strategy and a strong point of view for new product launches. We looked beyond the tech specs, focusing on the intersection of self-expression, innovation and creativity that connects UE to music lovers.
UE DROPS LAUNCH
For the launch of UE DROPS, the first custom-shaped, truly wireless earbuds, we discovered 82% of consumers said they wanted fashion and luxury brands to assist in expressing their true self. The brand was targeting statement makers, confident in their style and always in the know. So we gave the photoshoot and production behind-the-scenes, VIP vibes to support the custom-made fit and luxury experience. The look pairs dramatic photography with accents that shine in jewel-like color. This space feels elevated, refined and reinforces the fact that no two ears are alike.
UE FITS HOT PINK LAUNCH.
When you’re taking on minimalist white earbuds everywhere, you need creative that pops. For the launch of UE FITS Hot Pink, we captured the confidence to stand out in a crowd.