Amidst category innovation in yogurt and changing consumer mindsets around sugar and artificiality, we set out to help a 25-year-old brand evolve in a way that moms and kids could both feel good about.
- Brand Strategy
- Character Development
ADVENTUROUS BY NATURE.
We recognized that for many families, Danimals was beloved by mom and dad when they were kids, and were now ready to share Danimals with the next generation. While the brand made a commitment to reduce sugar and extend product lines to support organic and immunity offerings, we saw an opportunity bigger than functional claims. We created a platform for stronger brand affinity, diving into character development and developing a world for Bongo, the Danimals mascot, to be the leader of our Adventurous by Nature promise to mom and kids.