Date
2018
Client
Nova
Nova
Situation & Strat
Nova Monda was an early pioneer of the fair-trade movement, sourcing cacao directly from a small indigenous tribe in Ecuador. A quality craft chocolate with a forward-thinking story, Nova Monda’s value proposition clearly warranted a higher price point. But the packaging didn’t feel premium, making the chocolatier invisible to their potential audience.
Work
Packaging Design
Identity
Strategy
Where the Wild Things Are.
We went back to the roots of the brand -- to Ecuador -- for inspiration for the brand. For each product we illustrated a native bird and flora shown in context of the lush green forest where our cacao was actually sourced. This brought Nova Monda’s unique story to the forefront. We also incorporated gold accents into all of our packaging, further solidifying the brand’s premium positioning and ensuring Nova Monda would literally and figuratively shine on the shelf.
