Date
2022
Client
Ocean Spray Social
Ocean Spray Social
Situation & Strat
After building a brand world for Ocean Spray on paper, we then had to prove that it worked out in the world. We updated social platforms with a content strategy that called for grittier graphic treatments, irreverent UGC posts, and an edgier tone of voice. The final piece was creating photography to bring "Wildly Uncommon" to life.
Work
Content Strategy
Art Direction
Social Campaign
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A Cranberry Friendsgiving
We put the waders on at harvest time. Threw holiday parties in August. Jumped in a pool with clients. All for transforming Ocean Spray from a sweet juice company to a bold cranberry brand with a maverick personality.
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