Date
2020
Client
Overtone
Overtone
Situation & Strat
oVertone disrupted the haircolor industry by making a coloring and conditioning product. For the first time, personal expression and head-turning hair color could be achieved without damage or cold showers. For their Amazon launch, we created secondary packaging that felt like an extension of the brand’s individual spirit.
Work
Packaging Design
Illustration
Packaging that captures personal expression.
No two heads of hair or personalities are alike. We treated each box as an invitation, creating hand-painted brushstrokes to reflect the true personality of the bold and bright, dark or mysterious color inside.
Head-turning results.
oVertone is out to make the world a more beautiful, colorful place — one box at a time. We were thrilled to work with a courageous, curious brand that continues to challenge conventions.
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