Overtone
Overtone
oVertone disrupted the haircolor industry by making a coloring and conditioning product. For the first time, personal expression and head-turning hair color could be achieved without damage or cold showers. For their Amazon launch, we created secondary packaging that felt like an extension of the brand’s individual spirit.
- Packaging Design
- Illustration
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/6417cc04628839b20f3ce4d0_oVertone_Packaging_HairLifestyle.png)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/6417cc0e831449f5348d932e_oVertone_Packaging_GroupHero.png)
Packaging that captures personal expression.
No two heads of hair or personalities are alike. We treated each box as an invitation, creating hand-painted brushstrokes to reflect the true personality of the bold and bright, dark or mysterious color inside
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/645d4130f0c951da1100d9cb_Stone_OverTone_StopMotion_SM.gif)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640d34566953392ada6d0157_Overtone_Artistry-low.gif)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/6417cc29e2165d827753899e_oVertone_Packaging_ProductDetail.png)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/6417cc381335303fefe60f61_oVertone_Packaging_GroupPatternedNeutral.png)
Hand-painted brushstrokes make each box different, but help the collection hang together.
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/6417cc3e4e0fbdbe13b6416e_oVertone_Packaging_RoseGold.png)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/6417cc413c418599c03d3c90_oVertone_Packaging_HairTexture.png)
Head-turning results.
oVertone is out to make the world a more beautiful, colorful place — one box at a time. We were thrilled to work with a courageous, curious brand that continues to challenge conventions.
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/6417cc57e2165d7b88538ddc_oVertone_Packaging_ToningConditioner.png)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/6417cc6050709258ddb53a3c_oVertone_Packaging_VibrantPurple.png)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/6417cc6fbabae479f4fb9fcf_oVertone_Packaging_GroupPatternedColor.png)