oVertone disrupted the haircolor industry by making a coloring and conditioning product. For the first time, personal expression and head-turning hair color could be achieved without damage or cold showers. For their Amazon launch, we created secondary packaging that felt like an extension of the brand’s individual spirit.
- Packaging Design
Packaging that captures personal expression.
No two heads of hair or personalities are alike. We treated each box as an invitation, creating hand-painted brushstrokes to reflect the true personality of the bold and bright, dark or mysterious color inside
Hand-painted brushstrokes make each box different, but help the collection hang together.
oVertone is out to make the world a more beautiful, colorful place — one box at a time. We were thrilled to work with a courageous, curious brand that continues to challenge conventions.