Date
2022
Client
Zoko
Zoko
Situation & Strat
We love building brands. So we built one of our own, and turned it into a holiday gift for clients and some blue-sky freedom for our creative team. Somehow our passion for chocolate, travel posters, Wes Anderson films and metallic ink became the invented nation of Zoko and its Bureau of Cocoa.
Work
Creative Strategy
Story
Brand World
Identity
Packaging Design
Social Campaign
The Story:
We imagined the Bureau of Cocoa running a tourism campaign for the three districts of Zoko — each with its own distinct chocolate style and inhabitants.
River Odonsk
We thought Zoko needed a glamorous, French Riviera-inspired place where exotic birds and tourists would flock.
Lumont Mountains
For Dark Chocolate, we created the bitter, windswept Lumont mountain range, where sturdy citizens fortified their cocoa with candied oranges and jars of saigon cassia.
Karkala Forest
The ancient forest district of Karkala is home to the winged foxwolf, strawberries and wild peppercorn fields.
