Ocean Spray Social
Ocean Spray Social
After building a brand world for Ocean Spray on paper, we had to prove that it worked out in the world. We updated social platforms with a content strategy that called for grittier graphic treatments, irreverent UGC posts, and an edgier tone of voice. The final piece was creating photography to bring “Wildly Uncommon” to life.
- Content Strategy
- Art Direction
- Social Campaign
Going bog wild.
We threw holiday parties in August. Tapped into Ocean Spray fandom. Jumped in a pool with clients. All for transforming Ocean Spray from a sweet juice company to a bold cranberry brand with a maverick personality.
WINNING HEARTS, MINDS AND A NEW GENERATION CRAN LOVERS.
From Instagram to Tik Tok, our bold content connected with Ocean Spray’s audience, generating more eyeballs, engagement and cran love from a new generation.
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what we've accomplished
Eye-ball popping engagement rates
During the 4th quarter, the make-or-break holiday season for Ocean Spray, engagement rates were 1498% higher than the industry bench mark, and 54% higher year-over-year.
