Ocean Spray Social
Ocean Spray Social
After building a brand world for Ocean Spray on paper, we had to prove that it worked out in the world. We updated social platforms with a content strategy that called for grittier graphic treatments, irreverent UGC posts, and an edgier tone of voice. The final piece was creating photography to bring “Wildly Uncommon” to life.
- Content Strategy
- Art Direction
- Social Campaign
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b36c93905f7cefce1e594_OceanSpray_CaseStudy_Website_UGCCallout.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b35b3e3594b7f8127a49d_OceanSpray_CaseStudy_Website_HeroHeader.jpg)
Going bog wild.
We threw holiday parties in August. Tapped into Ocean Spray fandom. Jumped in a pool with clients. All for transforming Ocean Spray from a sweet juice company to a bold cranberry brand with a maverick personality.
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b37127c91e04d98b05cf3_OceanSpray_CaseStudy_Website_UGCTweetJelly.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b3732ec022dd93036aa34_OceanSpray_CaseStudy_Website_SpreadFeature.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b373a0771bdd622e4b376_OceanSpray_CaseStudy_Website_HolidayCard.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b37804481e4a183f43f80_OceanSpray_CaseStudy_Website_CousinChats.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b35b62e2b16ddd6058f8c_OceanSpray_CaseStudy_Website_Juggle.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b37a53fcf9045d451c8d0_OceanSpray_CaseStudy_Website_Cocktails.jpg)
WINNING HEARTS, MINDS AND A NEW GENERATION CRAN LOVERS.
From Instagram to Tik Tok, our bold content connected with Ocean Spray’s audience, generating more eyeballs, engagement and cran love from a new generation.
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b37ddbeb22e19e7cef296_OceanSpray_CaseStudy_Website_DanceParty.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b38854379a3ce221049f3_OceanSpray_CaseStudy_Website_AdultsTable.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b389509bfca09a750e73f_OceanSpray_CaseStudy_Website_Sangria.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b3952dd97eefb1b9102ce_OceanSpray_CaseStudy_Website_RecipeDetail.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b399709bfcac53150ee49_OceanSpray_CaseStudy_Website_Popcorn.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b39938e726f0dbe254a4f_OceanSpray_CaseStudy_Website_JellyDance.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b3a023905f70085e20386_OceanSpray_CaseStudy_Website_Polaroids%20(1).jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b3a0fdd97eed0c99118bf_OceanSpray_CaseStudy_Website_StrangerDanger.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b3a09e3594b24b827f13d_OceanSpray_CaseStudy_Website_UGCTweet2.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b3a547c91e05b4ab0869a_OceanSpray_CaseStudy_Website_Pool.jpg)
![](https://assets-global.website-files.com/63ce72ca7d16cf2f5255557b/640b3a6694c46da4488eb90f_OceanSpray_CaseStudy_Website_PoolParty.jpg)
what we've accomplished
Eye-ball popping engagement rates
During the 4th quarter, the make-or-break holiday season for Ocean Spray, engagement rates were 1498% higher than the industry bench mark, and 54% higher year-over-year.