We love building brands. So we built one of our own, and turned it into a holiday gift for clients and some blue-sky freedom for our creative team. Somehow our passion for chocolate, travel posters, Wes Anderson films and metallic ink became the invented nation of Zoko and its Bureau of Cocoa.
Brand World & Story
Inventing a reason to eat chocolate.
We imagined the Bureau of Cocoa running a tourism campaign for the three districts of Zoko — each with its own distinct chocolate style and inhabitants. We created packaging for each bar driven by the story.
Building three worlds in one day.
We then brought Zoko to life, pulling together a photoshoot and creating three distinct worlds. The glamorous, French Riviera-inspired River Odonsk district; the bitter, windswept Lumont mountain range and its dark chocolate; and the ancient forest district of Karkala — home to the winged foxwolf, strawberries and wild peppercorn fields.
Wrapping it all up.
We rounded out the campaign with poster ideas, travel books, social posts and more. And of course, delivered actual chocolate bars to clients. If you love what you do, you’ll never work a day in your life, right?